Why Company Leaders are Secretly Using the Internet to Prospect & Recruit, While Telling Their Downline to Keep It “Old School”
For years, the argument from traditional networking leaders against building online has been that they’ve never seen anyone build a BIG business using the internet.
They’ve said that the internet isn’t duplicatable and only results in distracting you from your business.
They’ve said that so called ‘internet network marketers’ are sheisters, who are not really making money from their opportunity, but making their money from selling you internet marketing training. (There’s some truth to this, but that’s a convo for a later time.)
Bottom line, is that the BIGGEST names in network marketing are on record, warning their downline and anyone else against the futility or even the dangers of trying to build online.
That’s been their stance since 2005, when ‘attraction marketing’ was unleashed challenging the industry status quo.
In fact, every chance they’ve gotten, these leaders have tried to discredit and at times, even slander leaders who advocated the use of ‘attraction marketing’, as an alternative to offline cold market recruiting tactics.
So since 2005, there’s been a stalemate between the ‘Old School’ vs ‘New School’ camps.
What’s interesting is that the ‘New School’ marketers, at some point just decided to disengage from the “debate”, ignore the ‘Old School’ networkers and just do their own thing anyway.
I mean really, what’s the point of arguing?
If I choose to go online and am able to earn a 6-figure, 7-figure and even 8-figure income in the home business industry… what is there to debate… right?
So for the most part, that’s what we’ve done, unlocking streams of income through marketing their opportunity, Top Tier programs, affiliate marketing, info-products and more.
More fundamentally, what thousands of us have chosen to do, rather than have our identities be derived by any one company… we’ve chosen to build personal brands which aspiring entrepreneurs want to be connected with.
And I must say, this concept of building a personal brand is not something that is unique to our industry.
Think of the Gary Vaynerchuks, Steve Jobs, Mark Cubans or Tony Robbins’ of the world!
It’s a stone cold fact that nothing is more valuable in the business world than a trusted brand. And nothing can create a better connection to your market than a trusted ‘personal brand’.
The truth is, that over the past few years, as company leaders have discouraged their downline from attempting to build their own value & brand as internet marketers, they’ve been doing the exact opposite of what they’ve advised.